Retailers are counting on shoppers to come in droves today, the “Super Saturday” before Christmas. I was one of thoses shoppers who not only started – but finished – their xmas shopping today.
What’s interesting yet predictable about last minute shopping is that it happens every year. Why is that? Well, as the saying goes, if it wasn’t for the last minute nothing would get done.
Thus, the importance of deadlines. If it wasn’t for the hard deadline of December 25th, holiday shopping for some would drag out to January or February. For others, it would never get done at all.
In business and in life, deadlines are key if anything is ever to get done. People only do what they want or what they must do. And they only do it when deadlines are in place. That’s why everyone buys their xmas gifts before Christmas Day – the greatest deadline of all.
